Lamarca Lookbook 2023


fat to con amore

Ottica Veneta and Lamarca join forces to bring you a special collection of Made in Veneto greatness, full of vibrant colors and interesting shapes. Both brands have made their mark on the optical industry by maintaining the highest standards in quality, unique to Italy, and moreover, unique to the Veneto region.


The FUSIONI collection was designed to display the expressive potential we can achieve in acetate eyewear using the bonding technique. This is a complex process, requiring time and precision, but it enables us to create infinite color combinations. A Fusioni model is made up of different acetate sections, designed to host the following ones, making them fit together to perfection. Each part is bonded to the other in a single action. Once this process is complete, we mill and work the model to produce its final shape. The end result is a piece of eyewear that succeeds in expressing both color and geometry with taste and elegance.

FUSIONI 103 c. 04


MOSAICO 28 c. 01

The MOSAICO collection consists of models and shapes to suit both men and women. Each item requires a careful study of color and draws attention to the bonding technique. This collection demands a great deal of experience and a well-trained eye in order to identify the ideal combination of acetate sheets. To do this we choose the different tones and place them in sequence, seeking to create an amazing chromatic harmony guaranteed to attract attention. Once the acetate sheets are bonded together they produce a mosaic from which the front and temples can be carved out.

MOSAICO 88 c. 03


The PROFILI collection espouses a design philosophy that is not afraid of bold technical challenges. Production does not involve just bonding, but a series of processes that recreate the unique effect of two overlapping shapes. The harmonious end result is achieved by the exclusive combination of statement colors. The light filters through the material, creating the impression of a void and two separate shapes, a concept also found in the detail on the temple tip.

PROFILI 117 c. 03

PROFILI 112 c. 04


For the POLICROMIE collection we experiment with the balance between geometry and color. We use the bonding technique to apply colored and transparent inserts, turning the frame into a kaleidoscope. The classic masculine shapes are also suitable for women. We use a flex hinge of our own exclusive design, making the frame even more wearable and comfortable. Our wish for the Policromie collection is to create a geometric play with great attention to detail. The mirrored effects and subtle colored inserts attract attention and give the eyewear model a lively personality, playful yet respectful of elegance and tradition.

POLICROMIE 105 c. 02

POLICROMIE 116. c. 01


CESELLI 108 c. 02

The CESELLI collection transforms each piece of eyewear into a glittering object. We were the first to apply the goldsmith’s diamond dressing technique to acetate. Our skilled artisans chisel the surfaces of the finished frame using special cutters. The angle and depth of the small hand-chiselled incisions allow them to direct light and color to create optical effects that make the frame resemble a precious jewel. On light-colored and transparent frames, the points of light seem like a whole host of tiny rhinestones, while on more colorful styles they give off visual and tactile sensations reminiscent of woven fabric. The imperfection and asymmetry of these points of light make each piece in the collection unique, something only hand-crafting can provide.

CESELLI 121 c. 01

CESELLI 113 c. 04

CESELLI 89 c. 01

The SCULTURA collection displays our passionate fondness for colors and it emphasizes the three-dimensional nature of the frame. The basic technique used for this design is thermoforming, requiring us to build special molds for each front and for each type of temple. The acetate sheet consists of two or more colored layers which we bond together. Once the drying and stabilizing period is over, the sheet is compressed inside a mold that shapes the acetate. This yields surprising results in terms of volume and thickness.The final phase enables us to add the finishing touches to the frame and make each model lightweight.


SCULTURA 91 c.n 02

SCULTURA 91 c. 01


Our inspiration for the INTAGLI collection comes from the handcrafted work of the French frames of the 1950s.This is made possible by machines with numeric control that create extremely precise incisions, enabling us to make modern acetate frames that reproduce the technical skills of the master craftsmen of that bygone era. Colored effects reminiscent of plumage are typical of this style, but their design requires complex calculations and exceptional skills. Using this technique we are able to reveal the colors of the underlying layers and the surfaces, with their incisions, create an iridescent effect revealing ever more details. Onlookers will notice the perfection of an object seemingly sculpted by hand.

INTAGLI 127 C. 02

INTAGLI 81 c. 03

The OV+Lamarca brand is divided into 7 "families": Ceselli, Mosaico, Intagli, Fusioni, Policromie, Profili and Scultura. Each family represents a unique process of manufacturing and coloration. Techniques such as fusion, diamond cut chiseling, and layering of Mazzucchelli acetates allow for an incomparable collection, appealing to those fashionistas who value an unparalleled attention to quality and detail. OV+Lamarca frames are stocked in and serviced from Ottica Veneta’s headquarters in Dallas, Texas. handmade in Italy ♥

For more information and to view the collections: it's who we are INDEPENDENT. ITALIAN. FAMILY. | 800.486.2279 +